About
We built Influencer Advisory Consulting because most brands get influencer marketing wrong, and most agencies are quietly incentivised to keep it that way.
We do not own creator inventory, so we have no reason to push the wrong person on you. We are paid by the brand, which means our advice stays honest: the right creators, at a fair price, with a number you can actually measure.
We have planned and run campaigns across YouTube, TikTok, Instagram, podcasts, and newsletters, for founders testing the channel for the first time and for teams running it every month. The thread through all of it is simple: treat influencer marketing like a real channel, not a favour.
No creator markups, no kickbacks. We win when you win.
Picks and re-books are driven by what the numbers say, not who shouted loudest.
We tell you when influencers are not the right move. Honesty beats a booked retainer.
We run the messy middle so your team can stay focused on the product.
What we believe
A creator with ten thousand of the right people beats a million of the wrong ones. We pick on overlap with your buyer, every time.
One sponsored video is a spike. The same creators showing up over months is a brand. We build the second thing.
Tracked links and codes on everything. We would rather show you a small honest number than a big vague one.
Fifteen minutes, no pitch deck. We will tell you straight whether we can help.
Influencer Advisory